An article earlier this week in GigaOM highlighted results from a TRUSTe survey showing that consumers are becoming more active when it comes to managing their online privacy. Unsurprisingly, the survey found that 94 percent of consumers consider online privacy important. And compared with data from 2011, the survey found an increase across the board …
Tag Archive: transparency
Jun 27
Do-Not-Track Comes to Mobile – Thanks to Mozilla!
As government entities, privacy advocates, self-regulatory bodies and the online advertising community continue efforts to come to a compromise on the standardization of the Do-Not-Track (DNT) technical specifications and policies, one company continues to lead the way on this important innovation in consumer privacy: Mozilla. Earlier this week, Mozilla – the creators of …
Jun 13
MMA Forum Day One
Looking back on Day One of the Mobile Marketing Association (MMA) Forum in NYC, it was great to be amongst so many of the industry’s leading professionals in one place. Truly a gathering of mobile leaders for a smarter tomorrow. The topic of discussion “The Mobile Experience”. Greg Stuart, CEO of the MMA said it best …
Jun 11
Stop Obsessing, Start Progressing – A Look Back at iMedia
How Time Flies… A few weeks back, I attended the iMedia Agency Summit in beautiful Colorado. It was refreshing, thanks not only to the Rocky Mountain air, but also due to the laser focus discussions on mobile with over 100 people in 3 days. Even more refreshing, almost 3 weeks after the event, it is …
Jun 08
Thanks Apple! Now Can We Move On Already?
Today we heard the big, but not so surprising news, that Apple would be releasing a new privacy-assured identification system to replace UDID. Thank goodness. Now, after nearly a year of angst and distraction, the mobile advertising industry can move beyond iOS app tracking and into the use cases that will truly propel …
May 31
Privacy Matters
This week a new law went into effect that requires any Web site targeting individuals in EU member states to get permission before installing cookies to track user behavior. Though this sort of legislation has been on the horizon for quite some time now (including the “Do Not Track” proposal here in the US), it …
May 25
Where is AdTruth on the LUMAscape? Everywhere!
Yesterday the mobile LUMAscape was updated and into my office came a) the CEO b) the Founder c) the CMO and d) all the great folks at 41st dedicated to the AdTruth division busting their tails to “get on the map” of digital media (pun intended). Their logical question – where should we be on …
May 23
A Look Back – MMA Global Privacy Event
It was a dark and rainy May morning in NYC, as the world continues its desperate search for the next Mobile Unique Identifier (MMA code name: MUID) – to battle the impending full deprecation of the Apple iOS UUID. Braving the torrential downpour, several privacy advocates, mobile advertising companies and compliance organizations convened on …
May 15
Musings from Munich – The AdTruth Wave 1 Workgroup
AdTruth spent the better part of the past two weeks with 28 of the best minds in mobile from over 18 companies on two continents. After a great start in San Francisco, last week we gathered in Munich, Germany where it was 30 degrees Celsius (that’s the upper mid-80s for us Americans), sunny, and with …
May 14
Mr. ‘Catch Me If You Can’ talks online privacy
Great write up on online privacy from Frank Abagnale, a security and fraud prevention expert. He lays out how data is collected, who is using it and why, and what is being done to protect consumer privacy online. His story talks about how data is collected – and makes the important point that it happens …
Loading tweets...