May 13
Join AdTruth and Adform for a live webinar on May 30th to learn more about how advertisers and the entire online advertising ecosystem can benefit from improving audience recognition across desktop and mobile. Register Now In this webinar session, attendees will: – Gain a better understanding of device recognition technology to reach both desktop and …
Apr 11
When the Mayan Apocalypse failed to materialize, the doomsday set needed a new date to mark on their millenarian calendars. For those in the advertising industry, the new doomsday date seems to be sometime in June. That’s when cookies go away and the world as we know it will come to an end – with …
Apr 09
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their resources to reach in-app mobile audiences. But the constant challenge has been to accurately recognize and appropriately reach unique users without wasting valuable …
Apr 02
Next week we are speaking at the IAB Mobile Marketplace event in NYC. Joining us will be our partner OpenX as we discuss Life Beyond the Cookie. In this session attendees will learn how universal audience recognition gives marketers the identification layer they need to identify and recognize consumers across mobile web and app while …
Mar 25
Spring has sprung and were back on the road to New York speaking at AdMonsters OpsMarkets in New York on April 4th. James Lamberti, GM and VP of AdTruth will be the speaker during the keynote intro presenting on the topic of “Mobilizing the Ecosytem: Solving the Audience Recognition Crisis”. In this session, James will lay …
Mar 05
It’s been an unbelievable stretch for AdTruth and things are only getting better. We are now supporting more than 100 billion impressions every month and anonymously recognize more than 500 million consumer devices around the globe. Over the past 12 months, we’ve announced significant new funding; important strategic partnerships with major industry players; expanded our …
Jan 23
Over the past few months I’ve shared thoughts on some of the obstacles to mobile marketing success, as well as on ways these roadblocks can be overcome. Understanding and overcoming these obstacles only matters if doing so provides a real benefit – and you’d have to be living under a rock not to recognize the tremendous potential …
Jan 22
We trust by now you are settling into 2013 and preparing for yet another change in digital media, especially in monetization for the mobile channel. Unlike years past, we can look back on 2012 and point to clear examples of innovation in creative, improvements to the consumer ad experience in mobile (thanks in large part …
Jan 07
The AdTruth Team is headed to Mobile World Congress in Barcelona and hosting a pre-MWC workgroup half day session. Participants will learn about AdTruth’s deployment with the top ad exchanges in the world enabling RTB bidding and advanced targeting use cases across all channels. Join us for a half day session to learn how …
Dec 28
AdTruth’s device recognition technology allows digital advertisers to recognize and track across any Internet connected device while maintaining user anonymity and upholding consumer privacy and choice. What is AdTruth? – Universal Device Recognition from AdTruth on Vimeo.
Loading tweets...