May 13
Join AdTruth and Adform for a live webinar on May 30th to learn more about how advertisers and the entire online advertising ecosystem can benefit from improving audience recognition across desktop and mobile. Register Now In this webinar session, attendees will: – Gain a better understanding of device recognition technology to reach both desktop and …
May 07
Agencies and brands are constantly looking for better ways to engage their customers in highly targeted ways, to increase both the reach and audience engagement of their marketing campaigns. As mobile advertising gains traction – mobile ad spending is expected to grow 77 percent this year to $7.29 billion – the issue of reaching …
Apr 11
When the Mayan Apocalypse failed to materialize, the doomsday set needed a new date to mark on their millenarian calendars. For those in the advertising industry, the new doomsday date seems to be sometime in June. That’s when cookies go away and the world as we know it will come to an end – with …
Apr 09
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their resources to reach in-app mobile audiences. But the constant challenge has been to accurately recognize and appropriately reach unique users without wasting valuable …
Mar 26
The end of UDID. For months we’ve known it was coming. As an industry, we’ve had ample opportunity to prepare. It was, however, always something beyond the horizon. It isn’t any more. May 1st. For some the certainty of the date is a cause for fear and dismay. It shouldn’t be. It’s time for developers and …
Mar 25
Spring has sprung and were back on the road to New York speaking at AdMonsters OpsMarkets in New York on April 4th. James Lamberti, GM and VP of AdTruth will be the speaker during the keynote intro presenting on the topic of “Mobilizing the Ecosytem: Solving the Audience Recognition Crisis”. In this session, James will lay …
Mar 05
James Lamberti, GM and VP of AdTruth sits down and speaks with Jon Jordan at PocketGamer during Mobile World Congress.
Mar 05
It’s been an unbelievable stretch for AdTruth and things are only getting better. We are now supporting more than 100 billion impressions every month and anonymously recognize more than 500 million consumer devices around the globe. Over the past 12 months, we’ve announced significant new funding; important strategic partnerships with major industry players; expanded our …
Feb 19
Based on more than nine years of research and development – and always in response to growing market demand – AdTruth is constantly looking for new ways to enhance its ability to provide the most advanced and effective universal device recognition available and has seen a +5 to 10 point increase in accuracy. Today, …
Feb 06
Digital audience recognition: the industry has yet to adopt a universal approach that tackles this major issue for advertisers and as mobile adoption keeps rising, the recognition challenge is only getting worse. AdTruth is paving the way to effectively link publishers to the growing mobile ecosystem, optimizing ROI for advertisers – even on a global …
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