Apr 09
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their resources to reach in-app mobile audiences. But the constant challenge has been to accurately recognize and appropriately reach unique users without wasting valuable …
Mar 25
Spring has sprung and were back on the road to New York speaking at AdMonsters OpsMarkets in New York on April 4th. James Lamberti, GM and VP of AdTruth will be the speaker during the keynote intro presenting on the topic of “Mobilizing the Ecosytem: Solving the Audience Recognition Crisis”. In this session, James will lay …
Mar 05
It’s been an unbelievable stretch for AdTruth and things are only getting better. We are now supporting more than 100 billion impressions every month and anonymously recognize more than 500 million consumer devices around the globe. Over the past 12 months, we’ve announced significant new funding; important strategic partnerships with major industry players; expanded our …
Jan 30
Mobile advertising introduces challenges that are not found in traditional online advertising, from identifying users to properly targeting audiences. Many marketers have struggled to create robust and effective mobile media plans as a result – but we are thrilled to announce a new partnership that will help solve some of these challenges. Today we …
Nov 27
Today in partnership with our parent company 41st Parameter, announced our expansion and establishment of our Tokyo office in response to strong market demand. We are very excited and happy to have tech industry veteran Kazunari Tanaka as our Country Manager for Japan to lead market penetration for both digital media solutions by AdTruth, and fraud …
Jul 03
Summer Olympics in London are fast approaching. Are you ready? A recent eMarketer report projects at least a quarter of the expected audience of 4 billion for the London Olympics will be on mobile devices and PCs including phones and tablets. How much viewing and information gathering will be done on digital platforms? Research …
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