May 07
Agencies and brands are constantly looking for better ways to engage their customers in highly targeted ways, to increase both the reach and audience engagement of their marketing campaigns. As mobile advertising gains traction – mobile ad spending is expected to grow 77 percent this year to $7.29 billion – the issue of reaching …
Apr 26
We are excited and looking forward to our sponsorship and speaking session at the MMA New York Forum on May 9th. Join us during our session on “Mobilizing the Ecosystem” where attendees will understand the challenges of audience recognition today and the path forward for marketers to reach and recognize consumers at scale while respecting …
Apr 09
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their resources to reach in-app mobile audiences. But the constant challenge has been to accurately recognize and appropriately reach unique users without wasting valuable …
Mar 05
It’s been an unbelievable stretch for AdTruth and things are only getting better. We are now supporting more than 100 billion impressions every month and anonymously recognize more than 500 million consumer devices around the globe. Over the past 12 months, we’ve announced significant new funding; important strategic partnerships with major industry players; expanded our …
Feb 19
Based on more than nine years of research and development – and always in response to growing market demand – AdTruth is constantly looking for new ways to enhance its ability to provide the most advanced and effective universal device recognition available and has seen a +5 to 10 point increase in accuracy. Today, …
Feb 06
Digital audience recognition: the industry has yet to adopt a universal approach that tackles this major issue for advertisers and as mobile adoption keeps rising, the recognition challenge is only getting worse. AdTruth is paving the way to effectively link publishers to the growing mobile ecosystem, optimizing ROI for advertisers – even on a global …
Jan 28
Data Privacy Day reminds us that as a member for the digital advertising community, we face new challenges that together we can tackle through conversation and innovation. In celebration of today being Data Privacy Day, the team here at AdTruth is proud to raise the awareness of privacy-by-design – an approach that AdTruth’s core device recognition technoology is …
Jan 24
The AdTruth team is headed to the Mobile Marketing Assoiation (MMA) SF Forum next week to be amongst our industry peers and partners. James Lamberti, GM of AdTruth will be speaking on day two of the conference on Solving the Mobile Recognition Crisis. In this session the discussion will focus on recognzing and addressing the …
Jan 23
Over the past few months I’ve shared thoughts on some of the obstacles to mobile marketing success, as well as on ways these roadblocks can be overcome. Understanding and overcoming these obstacles only matters if doing so provides a real benefit – and you’d have to be living under a rock not to recognize the tremendous potential …
Jan 22
We trust by now you are settling into 2013 and preparing for yet another change in digital media, especially in monetization for the mobile channel. Unlike years past, we can look back on 2012 and point to clear examples of innovation in creative, improvements to the consumer ad experience in mobile (thanks in large part …
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