Tag Archive: digital media

Nov 28

We’re Hiring!

we'rehiring

    Do you want to change the future of digital media? Join AdTruth! We’re looking for passionate, hardworking individuals to grow with us and become part of one of the hottest global technology companies in Silicon Valley. Our company provides an entrepreneurial and dynamic environment that encourages and rewards ‘out of the box’ thinking, …

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Nov 14

AdTruth Team Succeeds at AdTech

AdTruth Team at AdTech NYC 2012

The AdTruth had a very successful event last week at AdTech New York. The two day conference was all a buzz about mobile. James Lamberti, GM and VP of AdTruth presented on the expo show floor on Solving the Mobile Audience Recognition Crisis. iMedia Connection recently published a thought leadership article of ours “4 Ways …

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Jun 11

Stop Obsessing, Start Progressing – A Look Back at iMedia

iMediaAgencySummit

How Time Flies… A few weeks back, I attended the iMedia Agency Summit in beautiful Colorado. It was refreshing, thanks not only to the Rocky Mountain air, but also due to the laser focus discussions on mobile with over 100 people in 3 days. Even more refreshing, almost 3 weeks after the event, it is …

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Apr 23

Consumer Tracking With Respect: Device Recognition and the Next Leap Forward for Digital Media

Consumer Tracking with Respect

    For digital media to work, advertisers need to reach and positively engage consumers. There are billions of Internet-connected devices connecting every corner of the world so reach certainly isn’t the issue. The challenge is this: how do we as an industry parlay that massive reach into positive impact? Without the current advertising-based model, …

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