May 22
Marketers know that they need to reach consumers on their smartphones with targeted, relevant messages. Indeed, eMarketer recently estimated that by 2017, 25 percent of online sales will be via mobile devices, as people conduct more and more of their lives on tablets and smartphones. That’s why we’re happy to announce today that AdTruth has …
May 13
Join AdTruth and Adform for a live webinar on May 30th to learn more about how advertisers and the entire online advertising ecosystem can benefit from improving audience recognition across desktop and mobile. Register Now In this webinar session, attendees will: – Gain a better understanding of device recognition technology to reach both desktop and …
May 07
Agencies and brands are constantly looking for better ways to engage their customers in highly targeted ways, to increase both the reach and audience engagement of their marketing campaigns. As mobile advertising gains traction – mobile ad spending is expected to grow 77 percent this year to $7.29 billion – the issue of reaching …
Apr 26
We are excited and looking forward to our sponsorship and speaking session at the MMA New York Forum on May 9th. Join us during our session on “Mobilizing the Ecosystem” where attendees will understand the challenges of audience recognition today and the path forward for marketers to reach and recognize consumers at scale while respecting …
Apr 11
When the Mayan Apocalypse failed to materialize, the doomsday set needed a new date to mark on their millenarian calendars. For those in the advertising industry, the new doomsday date seems to be sometime in June. That’s when cookies go away and the world as we know it will come to an end – with …
Apr 09
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their resources to reach in-app mobile audiences. But the constant challenge has been to accurately recognize and appropriately reach unique users without wasting valuable …
Apr 02
Next week we are speaking at the IAB Mobile Marketplace event in NYC. Joining us will be our partner OpenX as we discuss Life Beyond the Cookie. In this session attendees will learn how universal audience recognition gives marketers the identification layer they need to identify and recognize consumers across mobile web and app while …
Mar 05
James Lamberti, GM and VP of AdTruth sits down and speaks with Jon Jordan at PocketGamer during Mobile World Congress.
Mar 05
It’s been an unbelievable stretch for AdTruth and things are only getting better. We are now supporting more than 100 billion impressions every month and anonymously recognize more than 500 million consumer devices around the globe. Over the past 12 months, we’ve announced significant new funding; important strategic partnerships with major industry players; expanded our …
Mar 01
The last week or so has been big for privacy.The IAB Leadership Meeting was buzzing with word of Apple’s decision to reject apps that use cookie-tracking and Mozilla’s announcement that they intend to block third-party cookies by default in Firefox 22. These events are essentially the death knell of cookies as a digital advertising enabling …
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