We are excited to announce the release of DeviceInsight 4.0 today. This product release introduces enhanced performance through Device Specific Optimization, a new capability that improves both the accuracy and longevity of recognition across devices.
Our approach to product development has always been simple. Listen to the market and respond. Here at AdTruth we are committed to building a product that works and is continually being tuned to today’s market needs.
Our global clients are seeing a highly fragmented mix of traffic across a variety of devices. With DeviceInsight 4.0 we are now able tune our approach to device recognition with greater accuracy, while allowing marketers to have control and optimize their campaigns based on specific use cases.
Over the past eight years of research and development, our product continues to unleash new capabilities that respond to many of the use cases that several of the top digital media companies in the world are searching for.
As Fall is quickly approaching, the AdTruth team is growing and we are headed to a handful of industry events, including AdTech NYC in November. Stay tuned for more exciting announcements including today’s press release.