Looking back on Day One of the Mobile Marketing Association (MMA) Forum in NYC, it was great to be amongst so many of the industry’s leading professionals in one place. Truly a gathering of mobile leaders for a smarter tomorrow. The topic of discussion “The Mobile Experience”. Greg Stuart, CEO of the MMA said it best “we are now in the age of mobile”
Top 3 Takeaways
- The Internet opened up new outlets but maintained the tyranny of place…mobile ends the tyranny of place. Tom Wheeler Managing Director, Core Capital Partners
- Faster connection speeds, the growing penetration of smart phones and consumer appeal of apps will continue to drive the app economy.
- The industry needs to create a privacy assured consumer experience in order to unleash mobile brand spend.