May 07
Agencies and brands are constantly looking for better ways to engage their customers in highly targeted ways, to increase both the reach and audience engagement of their marketing campaigns. As mobile advertising gains traction – mobile ad spending is expected to grow 77 percent this year to $7.29 billion – the issue of reaching …
Apr 09
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their resources to reach in-app mobile audiences. But the constant challenge has been to accurately recognize and appropriately reach unique users without wasting valuable …
Feb 06
Digital audience recognition: the industry has yet to adopt a universal approach that tackles this major issue for advertisers and as mobile adoption keeps rising, the recognition challenge is only getting worse. AdTruth is paving the way to effectively link publishers to the growing mobile ecosystem, optimizing ROI for advertisers – even on a global …
Jan 30
Mobile advertising introduces challenges that are not found in traditional online advertising, from identifying users to properly targeting audiences. Many marketers have struggled to create robust and effective mobile media plans as a result – but we are thrilled to announce a new partnership that will help solve some of these challenges. Today we …
Nov 27
Today in partnership with our parent company 41st Parameter, announced our expansion and establishment of our Tokyo office in response to strong market demand. We are very excited and happy to have tech industry veteran Kazunari Tanaka as our Country Manager for Japan to lead market penetration for both digital media solutions by AdTruth, and fraud …
Apr 19
San Jose, Calif. – March 13, 2012 – AdTruth, the digital media division of global device recognition technology leader 41st Parameter, today announced that it has become the first andsole device recognition technology to receive TRUSTe’s TRUSTed Data Collection (TDC) Certification. This demonstrates that AdTruth has met TRUSTe’s high privacy standards and assures advertisers that it fully …
Loading tweets...