Apr 11
When the Mayan Apocalypse failed to materialize, the doomsday set needed a new date to mark on their millenarian calendars. For those in the advertising industry, the new doomsday date seems to be sometime in June. That’s when cookies go away and the world as we know it will come to an end – with …
Mar 26
The end of UDID. For months we’ve known it was coming. As an industry, we’ve had ample opportunity to prepare. It was, however, always something beyond the horizon. It isn’t any more. May 1st. For some the certainty of the date is a cause for fear and dismay. It shouldn’t be. It’s time for developers and …
Mar 25
Spring has sprung and were back on the road to New York speaking at AdMonsters OpsMarkets in New York on April 4th. James Lamberti, GM and VP of AdTruth will be the speaker during the keynote intro presenting on the topic of “Mobilizing the Ecosytem: Solving the Audience Recognition Crisis”. In this session, James will lay …
Mar 01
The last week or so has been big for privacy.The IAB Leadership Meeting was buzzing with word of Apple’s decision to reject apps that use cookie-tracking and Mozilla’s announcement that they intend to block third-party cookies by default in Firefox 22. These events are essentially the death knell of cookies as a digital advertising enabling …
Jan 28
Data Privacy Day reminds us that as a member for the digital advertising community, we face new challenges that together we can tackle through conversation and innovation. In celebration of today being Data Privacy Day, the team here at AdTruth is proud to raise the awareness of privacy-by-design – an approach that AdTruth’s core device recognition technoology is …
Dec 14
The Android Device ID has bugs. This shouldn’t come as news to anyone but the problem is widespread and causes the Device ID to be an unreliable identifier. Research conducted in August 2012 found there were 3,997 discreet Android device types and there is no reliable way to recognize audiences on any of them. This …
Nov 15
I recently wrote a piece in iMedia Connection around the “4 Ways to Circumvent Mobile Marketing Roadblocks”. Today – the mobile advertising environment is broken – that is the reality. Marketers need to consider ways to develop their strategy to improve performance and increase success in the mobile channel. 1. Embrace Globalization 2. Demand Consumer-Friendly Recognition Technology …
Oct 29
With the 2012 Presidential election next week, GigaOM published a piece written by Ori Eisen, Founder and Chief Innovation Officer at 41st Parameter on online voting. It’s an important issue and one that 41st Parameter is uniquely qualified to address. Why? Because we know more about device recognition than anyone and device recognition is …
Sep 25
Today the mobile world got its first glimpse of a much better future for advertisers, publishers, and most importantly, consumers. BlueKai, partnering with AdTruth as their device recognition technology platform, today announced the availability of their Data Activation System (DAS) in the mobile space. This is a huge step forward for the industry and should …
Sep 24
We’ve been thinking and talking about the economic issues around mobile for some time. There’s a huge opportunity that’s being limited by challenges – some technical and some structural – that may impact the ultimate value of the mobile marketplace. iMedia, one of the sources of information for the marketing community, recognizes challenges exist. They …
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