Apr 09
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their resources to reach in-app mobile audiences. But the constant challenge has been to accurately recognize and appropriately reach unique users without wasting valuable …
Feb 06
Digital audience recognition: the industry has yet to adopt a universal approach that tackles this major issue for advertisers and as mobile adoption keeps rising, the recognition challenge is only getting worse. AdTruth is paving the way to effectively link publishers to the growing mobile ecosystem, optimizing ROI for advertisers – even on a global …
Jan 30
Mobile advertising introduces challenges that are not found in traditional online advertising, from identifying users to properly targeting audiences. Many marketers have struggled to create robust and effective mobile media plans as a result – but we are thrilled to announce a new partnership that will help solve some of these challenges. Today we …
Jan 23
Over the past few months I’ve shared thoughts on some of the obstacles to mobile marketing success, as well as on ways these roadblocks can be overcome. Understanding and overcoming these obstacles only matters if doing so provides a real benefit – and you’d have to be living under a rock not to recognize the tremendous potential …
Nov 28
Do you want to change the future of digital media? Join AdTruth! We’re looking for passionate, hardworking individuals to grow with us and become part of one of the hottest global technology companies in Silicon Valley. Our company provides an entrepreneurial and dynamic environment that encourages and rewards ‘out of the box’ thinking, …
Nov 27
Today in partnership with our parent company 41st Parameter, announced our expansion and establishment of our Tokyo office in response to strong market demand. We are very excited and happy to have tech industry veteran Kazunari Tanaka as our Country Manager for Japan to lead market penetration for both digital media solutions by AdTruth, and fraud …
Nov 15
I recently wrote a piece in iMedia Connection around the “4 Ways to Circumvent Mobile Marketing Roadblocks”. Today – the mobile advertising environment is broken – that is the reality. Marketers need to consider ways to develop their strategy to improve performance and increase success in the mobile channel. 1. Embrace Globalization 2. Demand Consumer-Friendly Recognition Technology …
Oct 02
In partnership with InMobi, today we announced InMobi Ad Tracker 2.0 bringing enhanced tracking and conversion measurement powered by AdTruth’s device recognition technology. InMobi Ad Tracker will use AdTruth’s technology to anonymously match mobile ad clicks to downloads, on both mobile web and app campaigns. As a result, this allows for better tracking and conversion measurement …
Sep 11
We are excited to announce the release of DeviceInsight 4.0 today. This product release introduces enhanced performance through Device Specific Optimization, a new capability that improves both the accuracy and longevity of recognition across devices. Our approach to product development has always been simple. Listen to the market and respond. Here at AdTruth we are …
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