May 07
Agencies and brands are constantly looking for better ways to engage their customers in highly targeted ways, to increase both the reach and audience engagement of their marketing campaigns. As mobile advertising gains traction – mobile ad spending is expected to grow 77 percent this year to $7.29 billion – the issue of reaching …
Apr 11
When the Mayan Apocalypse failed to materialize, the doomsday set needed a new date to mark on their millenarian calendars. For those in the advertising industry, the new doomsday date seems to be sometime in June. That’s when cookies go away and the world as we know it will come to an end – with …
Apr 02
Next week we are speaking at the IAB Mobile Marketplace event in NYC. Joining us will be our partner OpenX as we discuss Life Beyond the Cookie. In this session attendees will learn how universal audience recognition gives marketers the identification layer they need to identify and recognize consumers across mobile web and app while …
Mar 26
The end of UDID. For months we’ve known it was coming. As an industry, we’ve had ample opportunity to prepare. It was, however, always something beyond the horizon. It isn’t any more. May 1st. For some the certainty of the date is a cause for fear and dismay. It shouldn’t be. It’s time for developers and …
Mar 05
James Lamberti, GM and VP of AdTruth sits down and speaks with Jon Jordan at PocketGamer during Mobile World Congress.
Mar 05
It’s been an unbelievable stretch for AdTruth and things are only getting better. We are now supporting more than 100 billion impressions every month and anonymously recognize more than 500 million consumer devices around the globe. Over the past 12 months, we’ve announced significant new funding; important strategic partnerships with major industry players; expanded our …
Mar 01
The last week or so has been big for privacy.The IAB Leadership Meeting was buzzing with word of Apple’s decision to reject apps that use cookie-tracking and Mozilla’s announcement that they intend to block third-party cookies by default in Firefox 22. These events are essentially the death knell of cookies as a digital advertising enabling …
Feb 19
Based on more than nine years of research and development – and always in response to growing market demand – AdTruth is constantly looking for new ways to enhance its ability to provide the most advanced and effective universal device recognition available and has seen a +5 to 10 point increase in accuracy. Today, …
Jan 30
Mobile advertising introduces challenges that are not found in traditional online advertising, from identifying users to properly targeting audiences. Many marketers have struggled to create robust and effective mobile media plans as a result – but we are thrilled to announce a new partnership that will help solve some of these challenges. Today we …
Jan 28
Data Privacy Day reminds us that as a member for the digital advertising community, we face new challenges that together we can tackle through conversation and innovation. In celebration of today being Data Privacy Day, the team here at AdTruth is proud to raise the awareness of privacy-by-design – an approach that AdTruth’s core device recognition technoology is …
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