James Lamberti

Author's details

Name: James Lamberti
Date registered: May 6, 2012

Biography

Vice President & General Manager, AdTruth

Latest posts

  1. Reaping the Rewards of Getting Around Mobile Marketing Roadblocks — January 23, 2013
  2. Looking Back & Ahead — January 22, 2013
  3. The Danger of Dependency — December 14, 2012
  4. 4 Ways to Circumvent Mobile Marketing Roadblocks — November 15, 2012
  5. Stop Obsessing, Start Progressing – A Look Back at iMedia — June 11, 2012

Author's posts listings

Jan 23

Reaping the Rewards of Getting Around Mobile Marketing Roadblocks

Categories:

About AdTruth, AdTruth Community, AdTruth News

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mobilerewards

Over the past few months I’ve shared thoughts on some of the obstacles to mobile marketing success, as well as on ways these roadblocks can be overcome. Understanding and overcoming these obstacles only matters if doing so provides a real benefit – and you’d have to be living under a rock not to recognize the tremendous potential …

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Jan 22

Looking Back & Ahead

Categories:

About AdTruth, AdTruth Community

by

We trust by now you are settling into 2013 and preparing for yet another change in digital media, especially in monetization for the mobile channel. Unlike years past, we can look back on 2012 and point to clear examples of innovation in creative, improvements to the consumer ad experience in mobile (thanks in large part …

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Dec 14

The Danger of Dependency

Categories:

About AdTruth, Industry Tidbits

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BrokenDroid

The Android Device ID has bugs. This shouldn’t come as news to anyone but the problem is widespread and causes the Device ID to be an unreliable identifier. Research conducted in August 2012 found there were 3,997 discreet Android device types and there is no reliable way to recognize audiences on any of them. This …

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Nov 15

4 Ways to Circumvent Mobile Marketing Roadblocks

Categories:

AdTruth News, Industry Tidbits

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buffalo

I recently wrote a piece in iMedia Connection around the “4 Ways to Circumvent Mobile Marketing Roadblocks”. Today – the mobile advertising environment is broken – that is the reality. Marketers need to consider ways to develop their strategy to improve performance and increase success in the mobile channel. 1. Embrace Globalization  2. Demand Consumer-Friendly Recognition Technology  …

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Jun 11

Stop Obsessing, Start Progressing – A Look Back at iMedia

Categories:

Industry Events, Uncategorized

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iMediaAgencySummit

How Time Flies… A few weeks back, I attended the iMedia Agency Summit in beautiful Colorado. It was refreshing, thanks not only to the Rocky Mountain air, but also due to the laser focus discussions on mobile with over 100 people in 3 days. Even more refreshing, almost 3 weeks after the event, it is …

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Jun 08

Thanks Apple! Now Can We Move On Already?

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Industry Tidbits

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adtruthappleudid

    Today we heard the big, but not so surprising news, that Apple would be releasing a new privacy-assured identification system to replace UDID. Thank goodness. Now, after nearly a year of angst and distraction, the mobile advertising industry can move beyond iOS app tracking and into the use cases that will truly propel …

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May 31

Privacy Matters

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About AdTruth

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privacy-please

This week a new law went into effect that requires any Web site targeting individuals in EU member states to get permission before installing cookies to track user behavior. Though this sort of legislation has been on the horizon for quite some time now (including the “Do Not Track” proposal here in the US), it …

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May 25

Where is AdTruth on the LUMAscape? Everywhere!

Categories:

About AdTruth

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Yesterday the mobile LUMAscape was updated and into my office came a) the CEO b) the Founder c) the CMO and d) all the great folks at 41st dedicated to the AdTruth division busting their tails to “get on the map” of digital media (pun intended). Their logical question – where should we be on …

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May 15

Musings from Munich – The AdTruth Wave 1 Workgroup

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AdTruth Events

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AdTruth spent the better part of the past two weeks with 28 of the best minds in mobile from over 18 companies on two continents. After a great start in San Francisco, last week we gathered in Munich, Germany where it was 30 degrees Celsius (that’s the upper mid-80s for us Americans), sunny, and with …

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May 06

The Truth About AdTruth

Categories:

About AdTruth

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adtruthlogo

Last week, to coincide with our Wave 1 workgroup in San Francisco, we released a white paper titled “Solving the Audience Recognition Crisis: Achieving the Best of Both Worlds in Performance and Privacy”.With so much concern, rumor, and conjecture in the digital media world, we wanted to put forth a clear point of view on …

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