A Glimpse Of a Better Digital Advertising Future: BlueKai Pivots Into Mobile

Today the mobile world got its first glimpse of a much better future for advertisers, publishers, and most importantly, consumers. BlueKai, partnering with AdTruth as their device recognition technology platform, today announced the availability of their Data Activation System (DAS) in the mobile space. This is a huge step forward for the industry and should not go unnoticed! Innovations such as the news today from BlueKai aside, mobile advertising is suffering for many reasons that I outlined in our recent whitepaper. Two huge issues come to mind when reviewing the news from BlueKai. First, we have no privacy assured way to recognize audience across mobile web and app. Second, we have no scaled data assets available to provide consumers a better advertising experience. BlueKai solves both issues, and does with an elegant privacy solution as well.

Congrats to the team at BlueKai. We desperately need innovation in mobile and its no surprise their team is providing it. Today’s news should not go unnoticed by the industry. It’s the future we’ve been waiting for and its a big step forward for the entire industry.