I recently wrote a piece in iMedia Connection around the “4 Ways to Circumvent Mobile Marketing Roadblocks”. Today – the mobile advertising environment is broken – that is the reality. Marketers need to consider ways to develop their strategy to improve performance and increase success in the mobile channel.
1. Embrace Globalization
2. Demand Consumer-Friendly Recognition Technology
3. Recognize and Celebrate Mobile’s Differences
4. Build and Measure Creative with a Mobile Mentality