Nov 15

4 Ways to Circumvent Mobile Marketing Roadblocks

I recently wrote a piece in iMedia Connection around the “4 Ways to Circumvent Mobile Marketing Roadblocks”. Today – the mobile advertising environment is broken – that is the reality. Marketers need to consider ways to develop their strategy to improve performance and increase success in the mobile channel.

1. Embrace Globalization 

2. Demand Consumer-Friendly Recognition Technology 

3. Recognize and Celebrate Mobile’s Differences 

4. Build and Measure Creative with a Mobile Mentality