In April 2014, AdTruth became a supporting member of the IAB’s Mobile Center of Excellence. Created in 2010, the goal of the IAB Mobile Marketing Center of Excellence is to support the continued growth of mobile advertising through delivering educational market research, case studies, executive training and education, best practice recommendations and industry events to its members. AdTruth is eager to continue to show our support and commitment to further the efficiencies and education on mobile advertising.
Why did AdTruth join the IAB Mobile Marketing Center of Excellence?
What excites you about working in digital media?
What should the industry be focused on to maintain the growth of mobile marketing?
What is the biggest opportunity for brands and performance marketers today?