AdTruth is teaming up with our partner TRUSTe and the Mobile Marketing Association (MMA) for a interactive webinar on “The Impacts to the Advertising Ecosystem through Privacy & Device Recognition”. The growth of mobile devices across the globe is rapidly increasing, and privacy concerns in Online Behavioral Advertising (OBA) are following that same trend.
As the lines continue to blur between desktop, mobile, and tablets, these devices bring new challenges to the industry because they do not always rely on Cookies in order to identify a consumer to that device. This poses a unique challenge as advertisers are becoming blind.
In this webinar, we will discuss:
- How the pairing of a universal device recognition technology and the leading mobile advertising privacy management solution will provide brand protection for clients
- How the two technologies supports mobile browsing and application privacy preferences across all platforms and devices
- How these technologies align with the recent DAA Mobile Principles, thus providing end consumers with notice and choice
Kevin Trilli, VP Product Management, TRUSTe
Surag Patel, Head of Product, AdTruth
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
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