AdTruth had a major presence at ad:tech Tokyo 2014, one of the biggest industry events in Japan, which took place September 16th-18th. AdTruth representatives joined both an official speaker session on the main stage as well as a panel discussion at the Experian Japan stage. AdTech Tokyo is the leading advertising industry event in Japan with over 10,000 industry professionals attending from all over the world.
Surag Patel, Vice President of Global Product Management and Corporate Marketing at 41st Parameter, spoke at the panel discussion entitled, “The Dilemma of Cross-Device User Identification,” held on the main stage post opening session. Patel spoke about the importance of cross-device user targeting that doesn’t utilize users’ PII (personally identifiable information) and explained how it works with AdTruth.
AdTruth had another strong session at the Experian Japan stage with a panel discussion led by the Head of AdTruth, Japan, Takeshi Torii, with guest speakers from adingo, Inc and FreakOut, Inc., two leading service providers in Japan’s ad industry. At the session, the panelists discussed the importance and difficulties of cross-channel user identification by sharing actual cases studies and discussing possible solutions.
Located in the main exhibition hall, the Experian Japan stage hosted a series of speaker sessions from user targeting ad technologies to DMP services, with the booth displaying its series of service products including AdTruth, which is part of Experian. All the sessions at the stage were very successful and drew a steady stream of visitors to the booth.