In honor of Data Privacy Day, #DPD15, Experian Marketing Services and AdTruth will be hosting a Twitter chat on “Privacy and Digital Identity in the Age of Consumer Engagement” on January 28 at 6:00pm ET. Join us for the discussion or follow the conversation using hashtag #DPDchat.
Today the world is a profoundly different place because of mobile devices. We surf the web from a growing number of devices – from smartphones and tablets, to our own cars. We refill our prescriptions, capture coupons, track our fitness and save time on our commutes thanks to real-time traffic updates. And we stay connected. But how frustrating is it when a brand doesn’t remember your login information, or when an app gives you the wrong directions to your intended destination? What about that ad for a pair of shoes that seems to follow you around from site to site?
At every point in our digital experiences and interactions with brands, we, as consumers, expect marketers to recognize us and give us the personal treatment at exactly the right moment. Further, when we want to be anonymous, we should be able to be anonymous. Brands need to let the consumer reveal their identity when they are ready.
However, in order to enable convenient, seamless and valuable digital experiences, brands rely on consumer data and digital identifiers. When those identifiers fail to link data across devices and channels, our digital experiences and engagement with a brand become disrupted and annoying.
During the Twitter chat, we’ll discuss these questions among others:
- How can tech companies and brand marketers create a consumer view that supports both anonymous and known interactions?
- Where does consumer privacy fit into the current explosion of digital identifiers? What does the future hold?
- Are there best practices for building privacy into the business models that guide data collection?
Event details, Data Privacy Day Twitter chat:
“Privacy and Digital Identity in the Age of Consumer Engagement”